Bill Imada is Chairman and Chief Connectivity Officer of IW Group, a fully integrated advertising, marketing, and communications firm that specializes in the multicultural and multi-generational markets in the U.S. For nearly three decades, Bill has worked with some of the most iconic brands, including McDonald's, Netflix, Nielsen, Southern California Edison, Toyota, Walmart, Walt Disney, Warner Bros, Wells Fargo and many others.
Bill is active in the community and serves on more than a dozen boards and advisory councils, including the Advertising Educational Foundation, Asian & Pacific Islander American Chamber of Commerce and Entrepreneurship, Center for Asian American Media, LAGRANT Foundation, Nielsen External Advisory Council, PBS Foundation, USC PR Advisory Council, Western Connecticut State University Marketing Advisory Council, among others.
Bill's most recent endeavor is co-founding the National Millennial and Gen Z Community, an organization devoted to helping college students and young professionals elevate their profiles as leaders and problem-solvers. Since its founding in 2016, the Community has grown from seven co-founding colleges and universities to more than 45. Today the group's membership spans 45 states, Washington, D.C. and Guam. Its members have met with more than 160 executives from 90 different corporations, nonprofit organizations, governmental agencies, and foundations.